In order to pivot your strategy, you will need to start by doing your research, reassessing your current business model and building a new approach from there. Pivoting your strategy may involve targeting a different customer base, new routes to market or even a new range of products and services. If pivoting your strategy pushes you into a new market, you will likely need to re-evaluate your approach to sales, marketing and day to day business processes.
customers
Pricing for Profit – you’re worth more
Pricing for Profit - you’re worth more Pricing for profit is a difficult subject for many small businesses as they believe they are operating in an extremely competitive market. Certainly many believe that their customers are very price driven. We have regular...