In order to pivot your strategy, you will need to start by doing your research, reassessing your current business model and building a new approach from there. Pivoting your strategy may involve targeting a different customer base, new routes to market or even a new range of products and services. If pivoting your strategy pushes you into a new market, you will likely need to re-evaluate your approach to sales, marketing and day to day business processes.
The first in a series of articles dealing with planning and implementing your exit strategy. You should start as early as possible to make sure you maximise any opportunities that come you way and avoid disasters.