Unique Selling Point A useful tool for deciding how to ‘position’ your products and services is the Porter Generic Strategy Model (developed by Michael E. Porter (1998), Harvard Business School Professor and author of numerous texts on strategy). The model suggests...
Business Growth Programme
Focusing on your goals
Focusing on your goals? Are you focusing on your goals? If you sit down at the end of today and review the actions and decisions that you have made during the day, would you say that they have taken you towards or away from your goals? You might find that this is a...
Raising Money Through Crowdfunding
Raising money through crowdfunding - does it actually work? Crowdfunding is a way of raising money for a business venture, personal endeavour, or charitable cause, where a large number of people invest in or donate money to the cause. Crowdfunding is becoming more...
Closing the deal
Closing a deal is arguably the most important part of the sales cycle. So are you and your sales team getting it right? Your firm might have a database full of potential leads, your products and services could be the best in your market sector but if you are no good...
FIFTH SEISS GRANT
Fifth Self Employed Income Support Grant The fifth SEISS grant will be available for the self-employed to claim, towards the end of July. It is proposed that this will be the final payment that will be made under the scheme. It marks the point where HMRC will stop...
Are you making the most of CRM?
Are you making the most of CRM? Are you making the most of CRM? In order to develop valuable, long term relationships with your customers you need to move the interaction from being purely transactional in nature to something longer term. Winning new customers when...
SHAREHOLDERS AGREEMENT
GUIDANCE ON YOUR SHAREHOLDERS AGREEMENT SHAREHOLDERS AGREEMENT Introduction Why do you need a shareholders agreement? For limited companies, when it comes to making decisions, Company Law imposes certain rules. This means that if you own more than 50%...